Kicks Count

Kicks Count

Count the Kicks Campaign is there to support mums during pregnancy.

If you are expecting a baby this campaign is not to scare you. It should just make you aware.

Our name has changed, and here’s why.

As you know we have been making lots of changes here at Count the Kicks over the last couple of years, and to allow us to continue to grow and reach our full potential we are making our most exciting change to date! As of today ‘Count the Kicks’ will be changing its name to ‘Kicks Count’. Our logo and colours etc will be staying the same.

This is an important step for us and reflects feedback we have had over the years from Midwives and healthcare professionals. Some midwives told us that the name felt like it was advocating the Count to 10 method, even though the information we provided was to get to know the baby’s regular pattern of movement. By changing the name we hope to clarify our message and help us to reach more expectant parents with our advice on baby movement.

Kicks Count advocates the importance of understanding a baby’s movement patterns during pregnancy and we want to ensure that pregnant women understand our advice clearly. All the information in our leaflets has been written in conjunction with Department of Health, Public Health England, Tommy’s, Sands and representatives from Royal College of Obstetricians & Gynaecologists and Royal College of Midwives.

Our key message is, and always has been, that there is no standardised or set number of kicks or movements that expectant mums should expect to feel.

The current rate of stillbirth in the UK is one of the worst in the developed world with 16 stillborn and neonatal deaths every single day. The UK Government has recently pledged to cut this figure by half. Kicks Count fully supports this ambition and will continue to campaign until stillbirths become a rarity in the UK.